What is your approach?

Our approach to creating websites is to fully optimize them for best search engine practices. We specifically don't do anything that would spam Google, which would get you banned eventually.

The opportunities for organic added-value search are still there, despite the recent Google algorythm changes, however, and we utilize the latest techniques of code mastery, content mastery, and internet marketing--to provide your site the much needed boost required to get your site noticed, and eventually, beating the competition.

The Content Approach

Everyone knows that when you build a site, people will "just go to it," right? This impression is quite wrong. Website marketing requires careful planning, larger than life web sites, and sites that people come back to, not just for a brochure or company information, but for actual content that they can use.

In a few words, you need content orchestration, not just content management.

While we do take brochure projects on, on a regular basis, we do not specifically encourage people to stop at the standard website brochure pages. To become a good website, one must focus on being a content provider, not just an online document.

The Optimized Approach

You may have the right content with the right keywords, but have you invested in the right linking strategies? Can your customers find you on the search engines? Are you placed near the top, or hidden, beyond the tenth page? Do you even know your search engine ranking for your top keywords, let alone a sample ranking of the keywords people type in on their own?

While we may not be able to guarantee top placement, we have had successes in this area. All it takes is several months of design, implementation, and marketing, and you can be near the top of the rankings in 3-4 months in certain keywords (it takes longer in more competitive ones).

Design Approach has the experience and tools you need to periodically check your ranking, improve that ranking, and determine best how to expand your site in the future, so that you can continue to build your ranking.