A sound approach to web design -- Turn on the power of the web.

Company Brochures

Company Brochures, like this one for Design Approach are essential to communicating not only what you do, but how well you do it.

Businesses, both large and small, need a brochure presence online.

This online brochure may often be based on your print brochure, or can be designed simultaneously with your print brochure

There are some important differences between print brochures and web brochures that are important to know.

The potential audience for the web brochure is different than the print brochure, so compensations must be made.

Adapting your print materials to the web requires an eye for detail and the knowledge of Internet Marketing Practices

Print vs. Web

Print brochures are good for keeping your business in your customer's sights, as long as they have access to the brochure. For local markets in particular, Print Brochures Rule.

For non-local markets, however, getting a print brochure to your customer usually means mass mailing, which can be costly and time-consuming.

The advantages for those businesses who have computer literate customers, in putting online a web brochure, are obvious.

However, web brochures look different on each type of display, and have different conventions than print brochures, so trying to place an exact copy of your brochure online is usually possible, but not recommended.