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Flash Animation

For high quality multimedia presentations that are cross platform compatible, the reliable choice is Flash.

Flash provides the opportunity for adding video, sound, moving images, and marketing materials that catch the eye.

Flash is available on over 97% of installed browsers on all platforms. Therefore, it is the file format of choice for many multimedia applications.

ActionScript

Flash Actionscript may be used to provide a more dynamic Flash experience. One example would be to increase return on investment by allowing new content to be added dynamically.

The Pros and Cons of Flash

One of the great advantages of Flash files is that they are portable, and look the same on all platforms. This is unlike HTML alone, which can render differently depending on what browser is showing the file. Therefore, Flash is able to display custom fonts, graphics, and sounds, without the need to consider "web safe" alternatives.

Flash is not the optimal way to drive traffic from search engines. This is true because search engines such as Google do not have the capability to look within a Flash file for added content.

There are some workarounds to the Flash SEO dillema, such as adding content in HTML files that contain flash, or having redundant HTML-only content, but this remains one of the major drawbacks of using flash. Therefore, Flash must be used in moderation on high profile sites.

To determine if Flash is appropriate for your site, or in a marketing campaign, we can provide a free consultation for your benefit.