Informational Portals
The new trend in internet marketing is the nitche portal.
How many times have you run a search, only to find that you are on a search portal page?
You can take advantage of this trend by marketing one or more portals or directories that link to your business.
This technique is actually so powerful, that Google has banned websites for abusing it.
Used in moderation, you can use portals as a viable Internet Marketing tool.
Blogs and Portals
Have you ever been jealous of how well blogs do online?
A blog is nothing but a web diary portal for an online content provider.
The reason blogs are so successful is that they have created a system of inter-referencing that places them on the top of search engines.
When creating your portal, you should always have content besides just links.
The advantage of including a blog in a portal should be readily apparent, especially if that blog is providing valuable independent information.
Contact Us today for a no-obligation quote detailing how we can create a portal to provide quality information to the web community.
Custom Search Spiders
If you need to search the web for content, including specific information in your search, our team of web experts has compiled search spiders for this very purpose.
You can pursue a data mining strategy of compiling information into your nitche portal.
If you take fair use of posted information on the web, you are allowed to post small segments from various websites, as long as you reference the material as being theirs, and as long as the sites in question do not object.
For example, if you are a real estate agent, you can load a page that displays mortgage rates in your area, and place a segment on your portal.
The caveat behind this method is that web search engines such as Google often index duplicate content (often called SPAM) with a penalty.
Also, since this type of content changes periodically, you need to refresh it, and the structure of the web is constantly changing, so your content may one day disappear.
Therefore, nothing can beat self-generated content such as a blog, or fresh content added by third parties, but when you need to add information that is hard to find, but readily available on the web, then you can use one of our custom search spiders.